Hi, my name is
Ronica Anne Matawaran.
Senior Web Developer, Full-Stack PHP & JavaScript Developer, CRM & API Integration Specialist
Senior web developer with 12+ years of experience building custom web applications, CRM integrations and REST API workflows for business clients.
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01.About Me
Senior Web Developer with 12+ years of experience in full-stack development using PHP, JavaScript, React.js and Node.js, with MySQL and MongoDB databases. I build custom WordPress and WooCommerce sites, design HubSpot CRM architecture, and develop REST API and webhook integrations that connect CRM, e-commerce and marketing platforms.
I have worked with Australian and international clients, gathering requirements from stakeholders and delivering projects from planning to deployment in Agile environments.
Education
Bachelor of Science in Information Technology
Major in Software Development · University of Baguio, Philippines · March 2014
Full skill set
Frameworks & Languages
CMS & E-commerce
Databases & Hosting
APIs & Integration
CRM
Tools & Practices
02.Work Experience
Senior Web Developer | CRM & Automations Architect
Scaling Systems, Australia · Remote
Dec 2025 — Present
- Developed and maintained custom WordPress and PHP websites for 6 clients, handling the full cycle from requirements to deployment.
- Designed HubSpot and GoHighLevel CRM architecture (custom objects, properties, pipelines and user access) for 3 clients supporting the sales and operations teams.
- Built REST API and webhook integrations between CRM, web and third-party platforms, cutting manual tasks by 85%.
- Manage website infrastructure, hosting, domains, DNS configuration and technical troubleshooting to keep sites reliable.
- Managed hosting, DNS and server configuration, and troubleshot production issues to keep sites reliable.
03.Selected Projects
Featured project
Developer Portfolio
A personal portfolio built with Next.js, React and TypeScript, featuring an interactive 3D background, scroll-triggered animations, and an AI assistant that answers visitors' questions about my work and guides them to the right section.
Featured project
Eternal Homes Hubspot CRM
Designed a HubSpot CRM for a real estate business, including custom objects, pipelines, workflows and reports. Integrated Xero and Aircall to automate lead handling and cut manual data entry.
Featured project
Peakrealty Website
Developed a custom WordPress theme and plugin with two-way listing sync through the REX Software CRM REST API, keeping property data current across both applications.
Featured project
Scaling Systems Website
Built a custom WordPress theme with lead-capture forms integrated into the client’s GoHighLevel CRM pipeline.
Featured project
Loxley on Bellbird Hill Website
Developed a custom responsive WordPress theme with ACF and Gutenberg blocks for tourism & hospitality business.
Other Projects
Property Investwise Hubspot CRM
Migrated client from GoHighlevel to HubSpot CRM for a real estate business, including custom objects, pipelines, workflows and reports.
Eternal Homes Portal v2
Rebuilt & lead the development of Eternal Homes Portal v2 created in Node.js, React.js and MongoDB for better performance and scalability. Additional features where added including tracking of properties owned by the clients.
Eternal Homes Portal v1
Built a client-facing portal that allows to manage listings, stock request form, submit expression of interest which is connected to the client's Hubspot Pipeline.
Property Investwise Website
Built a custom WordPress theme with lead-capture forms integrated into the client’s Hubspot lead pipeline.
Philcoastal Website
Developed & designed a responsive WordPress theme with ACF blocks for a petroleum and fuel storage business.
SwipeBio Website
Developed & designed a custom responsive WordPress theme with ACF, Gravity Form and Gutenberg blocks for digital card business.
Ask Lex Ph Academy Website
Built a WooCommerce e-commerce site with LearnDash course platform and BBPress forum for an academy school.
04.Certificates
05. What's next?
Let's talk
Open to Senior Web Developer, PHP Developer, Full-Stack Developer, HubSpot Admin and API Developer roles.
Based in Bataan, Philippines. Available for remote work.
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